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Why Sports Talk Radio?
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Listeners are engaged in the content of the show, which is evident in their participation in calls, text, and social posts.
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The median age of the listener is 48. They are in the prime of their spending years. They own homes, have high household incomes, and most have at least one child in the house.
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Listeners have no better outlet where they can hear about the latest NFL, NBA, MLB, NCAA, and other sporting world news and updates.
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Business advertising on sports talk radio creates an immediate association with the leagues, teams, and personalities that fans care about.
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Most consumers don't have the time to watch EVERY game, draft, match, etc...but they catch the highlights and LOVE to talk about it. Talking sports in many cases is more fun than watching!